Building Brand and Product Awareness

After years of stagnant advertising and minimal gains, White Lightning was ready for a refreshed look to help steal market share from more established caulk brands like DAP. My team and I were asked to increase brand and product line awareness by breaking through the category clutter with fresh, unexpected visuals and messaging. Not an easy task considering they had a very limited budget and outdated assets to pull from. 

White Lightning

Creative Direction
Caulk Line Art Illustrator


Creative Direction / Adam Neff
Design / Anastasia Kandalin, Christina Ng, Adam Neff
Copy Writer / Linda Yardley
Photography / Tyler Federico

Caulk Line Art Illustration / Anastasia Kandalin & Adam Neff

Cover Photo Captured by Sara Neff