Brand Blocking in Walmart

When Dirt Devil launched 5 new exclusive hard floor cleaning products and accessories, we worked closely with WalMart to offer a clean, simple and easier shopping experience for peg-hooked products and accessories that were frequently in disarray.

CLIENT
Dirt Devil

ROLE
Lead Designer
Art Direction
Merchandising

 

RETAIL CHALLENGE 1
Converting peg-hooked products with a minimal sleeve to full cartons.

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RETAIL CHALLENGE 2
Get more consumables on shelf and increase accessory attachment rates while keeping fully assembled products on display.

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RETAIL CHALLENGE 3
Simplify the messaging to help align products with accessories, differentiate between wet / dry cleaning and change consumers perception of brand quality and value.

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CREDITS
 
Creative Direction / Jason Fisher
Merchandising Display Concepts / Spark
Display Structure / PCA
Product Marketing / Dave Chaney, Joe Sternad
Copy Writer / Alex Collier

Photography by Brian Bornhoeft