RETAIL CHALLENGE 1
Converting peg-hooked products with a minimal sleeve to full cartons.
RETAIL CHALLENGE 2
Get more consumables on shelf and increase accessory attachment rates while keeping fully assembled products on display.
RETAIL CHALLENGE 3
Simplify the messaging to help align products with accessories, differentiate between wet / dry cleaning and change consumers perception of brand quality and value.
Creative Direction / Jason Fisher
Merchandising Display Concepts / Spark
Display Structure / PCA
Product Marketing / Dave Chaney, Joe Sternad
Copy Writer / Alex Collier
Photography by Brian Bornhoeft