Brand Blocking in Walmart
When Dirt Devil launched 5 new exclusive hard floor cleaning products and accessories, we worked closely with WalMart to offer a clean, simple and easier shopping experience for peg-hooked products and accessories that were frequently in disarray.
CLIENT
Dirt Devil
ROLE
Lead Designer
Art Direction
Merchandising
RETAIL CHALLENGE #ONE
Converting peg-hooked products with a minimal sleeve to full cartons.
RETAIL CHALLENGE #TWO
Get more consumables on shelf and increase accessory attachment rates while keeping fully assembled products on display.
RETAIL CHALLENGE #THREE
Simplify the messaging to help align products with accessories, differentiate between wet / dry cleaning and change consumers perception of brand quality and value.
CREDITS
Creative Direction / Jason Fisher
Merchandising Display Concepts / Spark
Display Structure / PCA
Product Marketing / Dave Chaney, Joe Sternad
Copy Writer / Alex Collier
Photography by Brian Bornhoeft