Fresh & Tasty Branding
After 11 years of serving the Fort Wayne, Indiana area delicious, authentic pizza, this family owned restaurant was in need of a new logo and branding that matched their commitment to quality and service. I collaborated closely with the the "B" in B. Antonio's in order to explore a variety of new logos.
CLIENT
B. Antonio's Pizza
ROLE
Creative Direction
Designer
Branding
Previous Branding
![BApizza-branding-01a](http://www.adam-neff.com/wp-content/uploads/2019/11/BApizza-branding-01a.jpg)
![BApizza-branding-01a](http://www.adam-neff.com/wp-content/uploads/2019/11/BApizza-branding-01a.jpg)
Logo Concept Exploration
After researching the local competition and catching up on the latest trends in the pizza industry, I created a variety of options for their new branding. I reimagined their core logo elements as letterpress blocks and explored a classical script font paired with some tasty filigree. From there I offered a modern, clean and emoji-esque icon as well as a typography based concept designed to look like the family friendly neighborhood Italian place they are.
![](http://www.adam-neff.com/wp-content/uploads/2019/11/BApizza-branding-02.jpg)
![](http://www.adam-neff.com/wp-content/uploads/2019/11/BApizza-branding-02.jpg)
![](http://www.adam-neff.com/wp-content/uploads/2019/11/BApizza-branding-03.jpg)
![](http://www.adam-neff.com/wp-content/uploads/2019/11/BApizza-branding-03.jpg)
![](http://www.adam-neff.com/wp-content/uploads/2019/11/BApizza-branding-04.jpg)
![](http://www.adam-neff.com/wp-content/uploads/2019/11/BApizza-branding-04.jpg)
![](http://www.adam-neff.com/wp-content/uploads/2019/11/BApizza-branding-05.jpg)
![](http://www.adam-neff.com/wp-content/uploads/2019/11/BApizza-branding-05.jpg)
![](http://www.adam-neff.com/wp-content/uploads/2019/11/BApizza-branding-06.jpg)
![](http://www.adam-neff.com/wp-content/uploads/2019/11/BApizza-branding-06.jpg)
![](http://www.adam-neff.com/wp-content/uploads/2019/11/BApizza-branding-07.jpg)
![](http://www.adam-neff.com/wp-content/uploads/2019/11/BApizza-branding-07.jpg)
Chosen Concept
I had some fun with these concepts and made it a difficult decision for the B. Antonio's team. They loved the range and could really see each option working for their business. After a couple rounds of revisions and additional exploration, the team decided they wanted to leverage the brand recognition they've already established. Together we crafted a new logo that not only pulled their favorite design elements from above, but also improved upon the core elements they built their brand around.
![](http://www.adam-neff.com/wp-content/uploads/2019/11/BApizza-branding-08.jpg)
![](http://www.adam-neff.com/wp-content/uploads/2019/11/BApizza-branding-08.jpg)
![](http://www.adam-neff.com/wp-content/uploads/2019/11/BApizza-branding-09.jpg)
![](http://www.adam-neff.com/wp-content/uploads/2019/11/BApizza-branding-09.jpg)
![](http://www.adam-neff.com/wp-content/uploads/2019/11/BApizza-branding-10a.jpg)
![](http://www.adam-neff.com/wp-content/uploads/2019/11/BApizza-branding-10a.jpg)
Color Palette
![](http://www.adam-neff.com/wp-content/uploads/2019/11/BApizza-branding-11a.jpg)
![](http://www.adam-neff.com/wp-content/uploads/2019/11/BApizza-branding-11a.jpg)
Typography
![](http://www.adam-neff.com/wp-content/uploads/2019/11/BApizza-branding-12.jpg)
![](http://www.adam-neff.com/wp-content/uploads/2019/11/BApizza-branding-12.jpg)
Iconography
![](http://www.adam-neff.com/wp-content/uploads/2019/11/BApizza-branding-13.jpg)
![](http://www.adam-neff.com/wp-content/uploads/2019/11/BApizza-branding-13.jpg)
![](http://www.adam-neff.com/wp-content/uploads/2019/11/BApizza-branding-14.jpg)
![](http://www.adam-neff.com/wp-content/uploads/2019/11/BApizza-branding-14.jpg)
![](http://www.adam-neff.com/wp-content/uploads/2019/11/BApizza-branding-15.jpg)
![](http://www.adam-neff.com/wp-content/uploads/2019/11/BApizza-branding-15.jpg)
![](http://www.adam-neff.com/wp-content/uploads/2019/11/BApizza-branding-16.jpg)
![](http://www.adam-neff.com/wp-content/uploads/2019/11/BApizza-branding-16.jpg)
![](http://www.adam-neff.com/wp-content/uploads/2019/11/BApizza-branding-17.jpg)
![](http://www.adam-neff.com/wp-content/uploads/2019/11/BApizza-branding-17.jpg)
![](http://www.adam-neff.com/wp-content/uploads/2019/11/BApizza-branding-18.jpg)
![](http://www.adam-neff.com/wp-content/uploads/2019/11/BApizza-branding-18.jpg)