Fresh & Tasty Branding 

After 11 years of serving the Fort Wayne, Indiana area delicious, authentic pizza, this family owned restaurant was in need of a new logo and branding that matched their commitment to quality and service. I collaborated closely with the the "B" in B. Antonio's in order to explore a variety of new logos.  

B. Antonio's Pizza

Creative Direction


Previous Branding



Logo Concept Exploration

After researching the local competition and catching up on the latest trends in the pizza industry, I created a variety of options for their new branding. I reimagined their core logo elements as letterpress blocks and explored a classical script font paired with some tasty filigree. From there I offered a modern, clean and emoji-esque icon as well as a typography based concept designed to look like the family friendly neighborhood Italian place they are. 

Chosen Concept

I had some fun with these concepts and made it a difficult decision for the B. Antonio's team. They loved the range and could really see each option working for their business. After a couple rounds of revisions and additional exploration, the team decided they wanted to leverage the brand recognition they've already established. Together we crafted a new logo that not only pulled their favorite design elements from above, but also improved upon the core elements they built their brand around.   

Color Palette