New Branding. New Products. New Online Experience.
Responsive web design for Dirt Devil’s e-commerce site to coincide with the launch of new branding. As Senior Digital Designer, I was challenged to highlight new products, help reverse almost 80% cart abandonment, support 90% accessories and parts purchases, educate consumers, improve user experience and change the overall brand perception.
CLIENT
Dirt Devil
ROLE
Lead Designer
Art Direction
![dd_web-01](http://www.adam-neff.com/wp-content/uploads/2015/12/dd_web-011.jpg)
![dd_web-01](http://www.adam-neff.com/wp-content/uploads/2015/12/dd_web-011.jpg)
![dd_web-02](http://www.adam-neff.com/wp-content/uploads/2015/12/dd_web-02.jpg)
![dd_web-02](http://www.adam-neff.com/wp-content/uploads/2015/12/dd_web-02.jpg)
![dd_web-03](http://www.adam-neff.com/wp-content/uploads/2015/12/dd_web-03.jpg)
![dd_web-03](http://www.adam-neff.com/wp-content/uploads/2015/12/dd_web-03.jpg)
![dd_web-04](http://www.adam-neff.com/wp-content/uploads/2015/12/dd_web-04.jpg)
![dd_web-04](http://www.adam-neff.com/wp-content/uploads/2015/12/dd_web-04.jpg)
![dd_web-05long](http://www.adam-neff.com/wp-content/uploads/2015/12/dd_web-05long.gif)
![dd_web-05long](http://www.adam-neff.com/wp-content/uploads/2015/12/dd_web-05long.gif)
![dd_web-06](http://www.adam-neff.com/wp-content/uploads/2015/12/dd_web-06.jpg)
![dd_web-06](http://www.adam-neff.com/wp-content/uploads/2015/12/dd_web-06.jpg)
![dd_web-07](http://www.adam-neff.com/wp-content/uploads/2015/12/dd_web-07.jpg)
![dd_web-07](http://www.adam-neff.com/wp-content/uploads/2015/12/dd_web-07.jpg)
![dd_web-07b](http://www.adam-neff.com/wp-content/uploads/2015/12/dd_web-07b.jpg)
![dd_web-07b](http://www.adam-neff.com/wp-content/uploads/2015/12/dd_web-07b.jpg)
![dd_web-08](http://www.adam-neff.com/wp-content/uploads/2015/12/dd_web-08.jpg)
![dd_web-08](http://www.adam-neff.com/wp-content/uploads/2015/12/dd_web-08.jpg)
![dd_web-09](http://www.adam-neff.com/wp-content/uploads/2015/12/dd_web-09.jpg)
![dd_web-09](http://www.adam-neff.com/wp-content/uploads/2015/12/dd_web-09.jpg)
![dd_web-10](http://www.adam-neff.com/wp-content/uploads/2015/12/dd_web-10.jpg)
![dd_web-10](http://www.adam-neff.com/wp-content/uploads/2015/12/dd_web-10.jpg)
![dd_web-11](http://www.adam-neff.com/wp-content/uploads/2015/12/dd_web-11.jpg)
![dd_web-11](http://www.adam-neff.com/wp-content/uploads/2015/12/dd_web-11.jpg)
![dd_web-12](http://www.adam-neff.com/wp-content/uploads/2015/12/dd_web-12.jpg)
![dd_web-12](http://www.adam-neff.com/wp-content/uploads/2015/12/dd_web-12.jpg)
CREDITS
Creative Direction / Jason Fisher
Art Direction / Alex Kidd
Copy Writer / Alex Collier
Developer / Kevin Slodic