New Branding. New Products. New Online Experience.
Responsive web design for Dirt Devil’s e-commerce site to coincide with the launch of new branding. As Senior Digital Designer, I was challenged to highlight new products, help reverse almost 80% cart abandonment, support 90% accessories and parts purchases, educate consumers, improve user experience and change the overall brand perception.
CLIENT
Dirt Devil
ROLE
Lead Designer
Art Direction
CREDITS
Creative Direction / Jason Fisher
Art Direction / Alex Kidd
Copy Writer / Alex Collier
Developer / Kevin Slodic