Clean, Confident and Consistent Across More than 250 Products
USC makes a variety of products collision repair professionals know and trust, but their packaging and branding had become just as varied as their product selection. Their brand was in need of an update—from the ground up. My team and I were tasked with exploring a wide range of branding concepts that focused on building a consistent packaging design system.
U.S. Chemical and Plastics (USC)
Previous Brand Presence
New Branding and Packaging Design System
Packaging Design System
Creative Direction / Adam Neff
Design / Adam Neff, Dave Lam, Donna Neihaus