Revitalizing a Classic American Brand

Shortly after establishing a new brand identity, Dirt Devil was tasked to develop fresh creative opportunities across packaging, point of sale, photography, merchandising and digital mediums. Maintaining brand integrity and consistency triggered a drastic upshift in market sales. This helped set the groundwork for new product development, brand strategies and consumer understandings.

CLIENT
Dirt Devil

ROLE
Lead Designer
Art Direction

 

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CREDITS
 
Creative Direction / Jason Fisher
Brand Strategy / Sean Lewis, Patrick Wilson
Art Direction / Alex Kidd, Brian Bornhoeft
Copy Writer / Alex Collier
Video Direction / Gary Hughes

Photography by Brian Bornhoeft