Where Inspiration Lives and Color Comes Alive
As described here - The Sherwin-Williams DesignHouse for Performance Coatings Trend Forecast, published in 2019, is a collection of individual and complementary colors for utilization throughout the next 3-5 years. Connecting each of the three macro trend themes — Explore, Escape and Empower — are familiar topics examined in a new light, slowly burning while evolving, signaling a spark into the future.
I had the amazing opportunity to collaborate with the Global CMF & Trend Manager of the DesignHouse, Kiki Redhead, in order to bring the inaugural trend forecast to life. I led the creative direction by creating a design system based off the deconstructed icon in the DesignHouse logo. This branding extension was based off a grid that helped us create a custom set of icons and established a consistent layout style for photography. The booklet and panel binder were distributed to industrial designers as a tool that offers "design teams the inspiration and confidence to develop products in colors, materials, effects, finishes, textures and patterns that consumers will accept and adopt." Via
CLIENT
Sherwin-Williams DesignHouse
ROLE
Creative Direction
Designer
Branding
CREDITS
Creative Direction / Adam Neff, Kiki Redhead, Jacob Kostelnik
Pre-Production / Kiki Redhead, Sammy Morgan, Chelsea Hagel
Design / Adam Neff, Justin Carolyne
Photography & Videography / Jacob Kostelnik