Fake breweries. Real results.
The Creative Manager of the Avery Dennison Concept Lab asked me to generate some original yet fictitious brewery names, brand the breweries and then design labels that showcase Avery Dennison's various labels and state of the art printing techniques. Chosen concepts were produced in house at the Creative Lab and used to demonstrate their capabilities to actual breweries around the world.
CLIENT
Avery Dennison
Concept Lab
ROLE
Branding
Packaging
Illustration
CREDITS
Photography by Russell Lee